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"Optimal Product Design by Sequential Experiments in High Dimensions."

Mingyu Joo, Michael L. Thompson, Greg M. Allenby (2019)

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DOI: 10.1287/MNSC.2018.3088

access: closed

type: Journal Article

metadata version: 2020-06-30

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Mingyu Joo, Michael L. Thompson, Greg M. Allenby:
Optimal Product Design by Sequential Experiments in High Dimensions. Manag. Sci. 65(7): 3235-3254 (2019)

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