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"Physicians' Persistence and Its Implications for Their Response to ..."

Ramkumar Janakiraman et al. (2008)

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DOI: 10.1287/MNSC.1070.0799

access: closed

type: Journal Article

metadata version: 2021-08-05

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  dblp key:
  - journals/mansci/JanakiramanDSS08
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  - https://dblp.org/rec/journals/mansci/JanakiramanDSS08
Ramkumar Janakiraman, Shantanu Dutta, Catarina Sismeiro, Philip Stern:
Physicians' Persistence and Its Implications for Their Response to Promotion of Prescription Drugs. Manag. Sci. 54(6): 1080-1093 (2008)

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