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"Valuation of New Trademarks."

Po-Hsuan Hsu et al. (2022)

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DOI: 10.1287/MNSC.2020.3887

access: closed

type: Journal Article

metadata version: 2022-03-16

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  dblp key:
  - journals/mansci/HsuLLTT22
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  - https://dblp.org/rec/journals/mansci/HsuLLTT22
Po-Hsuan Hsu, Dongmei Li, Qin Li, Siew Hong Teoh, Kevin Tseng:
Valuation of New Trademarks. Manag. Sci. 68(1): 257-279 (2022)

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