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"A Model of Product Line Marketing."

Chuan He, Shaowei Ke, Xingtan Zhang (2022)

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DOI: 10.1287/MNSC.2021.4193

access: closed

type: Journal Article

metadata version: 2022-11-13

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  dblp key:
  - journals/mansci/HeKZ22
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  - https://dblp.org/rec/journals/mansci/HeKZ22
Chuan He, Shaowei Ke, Xingtan Zhang:
A Model of Product Line Marketing. Manag. Sci. 68(8): 6100-6115 (2022)

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