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"Masters of War: Rivals' Product Innovation and New Advertising in Mature ..."

Andrea Fosfuri, Marco S. Giarratana (2009)

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DOI: 10.1287/MNSC.1080.0939

access: closed

type: Journal Article

metadata version: 2023-03-21

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  - https://dblp.org/rec/journals/mansci/FosfuriG09
Andrea Fosfuri, Marco S. Giarratana:
Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets. Manag. Sci. 55(2): 181-191 (2009)

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