"The Consumption of Advertising in the Digital Age: Attention and Ad Content."

Anthony J. Dukes, Qihong Liu (2024)

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DOI: 10.1287/MNSC.2023.4793

access: closed

type: Journal Article

metadata version: 2024-07-04

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Anthony J. Dukes, Qihong Liu:
The Consumption of Advertising in the Digital Age: Attention and Ad Content. Manag. Sci. 70(4): 2086-2106 (2024)

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