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"Spillover Effects and Freemium Strategy in the Mobile App Market."

Yiting Deng, Anja Lambrecht, Yongdong Liu (2023)

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DOI: 10.1287/MNSC.2022.4619

access: closed

type: Journal Article

metadata version: 2024-01-13

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  dblp key:
  - journals/mansci/DengLL23
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  - https://dblp.org/rec/journals/mansci/DengLL23
Yiting Deng, Anja Lambrecht, Yongdong Liu:
Spillover Effects and Freemium Strategy in the Mobile App Market. Manag. Sci. 69(9): 5018-5041 (2023)

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