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"Comarketing Alliances: Should You Contract on Actions or Outcomes?"

Pavan Rao Chennamaneni, Ramarao Desiraju (2011)

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DOI: 10.1287/MNSC.1100.1297

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - journals/mansci/ChennamaneniD11
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  - https://dblp.org/rec/journals/mansci/ChennamaneniD11
Pavan Rao Chennamaneni, Ramarao Desiraju:
Comarketing Alliances: Should You Contract on Actions or Outcomes? Manag. Sci. 57(4): 752-762 (2011)

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