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"Online Consumer Review: Word-of-Mouth as a New Element of Marketing ..."

Yubo Chen, Jinhong Xie (2008)

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DOI: 10.1287/MNSC.1070.0810

access: closed

type: Journal Article

metadata version: 2022-06-28

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Yubo Chen, Jinhong Xie:
Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix. Manag. Sci. 54(3): 477-491 (2008)

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