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"Targeted Advertising in Magazine Markets and the Advent of the Internet."

Ambarish Chandra, Ulrich Kaiser (2014)

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DOI: 10.1287/MNSC.2013.1830

access: closed

type: Journal Article

metadata version: 2021-10-14

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Ambarish Chandra, Ulrich Kaiser:
Targeted Advertising in Magazine Markets and the Advent of the Internet. Manag. Sci. 60(7): 1829-1843 (2014)

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