"A Model of Mental Accounting and Reference Price Adaptation."

Manel Baucells, Woonam Hwang (2017)

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DOI: 10.1287/MNSC.2016.2569

access: closed

type: Journal Article

metadata version: 2021-09-23

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Manel Baucells, Woonam Hwang:
A Model of Mental Accounting and Reference Price Adaptation. Manag. Sci. 63(12): 4201-4218 (2017)

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