"Branding Conspicuous Goods: An Analysis of the Effects of Social Influence ..."

Wilfred Amaldoss, Sanjay Jain (2015)

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DOI: 10.1287/MNSC.2014.2078

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type: Journal Article

metadata version: 2024-05-07

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Wilfred Amaldoss, Sanjay Jain:
Branding Conspicuous Goods: An Analysis of the Effects of Social Influence and Competition. Manag. Sci. 61(9): 2064-2079 (2015)

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