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"The optimal buyback promotion strategy considering consumers' ..."

Yuqian Zhou et al. (2023)

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DOI: 10.1108/K-09-2021-0872

access: closed

type: Journal Article

metadata version: 2024-03-20

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  dblp key:
  - journals/kybernetes/ZhouBLL23
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  - https://dblp.org/rec/journals/kybernetes/ZhouBLL23
Yuqian Zhou, Gongbing Bi, Jiancheng Lv, Hongping Li:
The optimal buyback promotion strategy considering consumers' multichannel psychological acquisition. Kybernetes 52(6): 2181-2204 (2023)

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