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"Advertising strategy and contract coordination for a supply chain system: ..."

Hui Yu et al. (2023)

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DOI: 10.1108/K-03-2021-0185

access: closed

type: Journal Article

metadata version: 2023-02-02

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  - journals/kybernetes/YuYXD23
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  - https://dblp.org/rec/journals/kybernetes/YuYXD23
Hui Yu, Wei Yang, Na Xu, Yang Du:
Advertising strategy and contract coordination for a supply chain system: immediate and delayed effects. Kybernetes 52(1): 235-261 (2023)

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