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"Service branding: suggesting an interactive model of service brand ..."

Hugo Skaalsvik, Bjørn Olsen (2014)

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DOI: 10.1108/K-12-2013-0274

access: closed

type: Journal Article

metadata version: 2017-05-26

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  - https://dblp.org/rec/journals/kybernetes/SkaalsvikO14
Hugo Skaalsvik, Bjørn Olsen:
Service branding: suggesting an interactive model of service brand development. Kybernetes 43(8): 1209-1223 (2014)

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