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"Performance evaluation of different customer segmentation approaches based ..."

Peiman Alipour Sarvari, Alp Üstündag, Hidayet Takçi (2016)

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DOI: 10.1108/K-07-2015-0180

access: closed

type: Journal Article

metadata version: 2023-09-30

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  - https://dblp.org/rec/journals/kybernetes/SarvariUT16
Peiman Alipour Sarvari, Alp Üstündag, Hidayet Takçi:
Performance evaluation of different customer segmentation approaches based on RFM and demographics analysis. Kybernetes 45(7): 1129-1157 (2016)

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