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"Does integrated store service quality stimulate omnichannel shoppers' ..."

Thamaraiselvan Natarajan, Deepak Ramanan V (2024)

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DOI: 10.1108/K-12-2022-1717

access: closed

type: Journal Article

metadata version: 2024-07-19

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  - journals/kybernetes/NatarajanV24
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  - https://dblp.org/rec/journals/kybernetes/NatarajanV24
Thamaraiselvan Natarajan, Deepak Ramanan V:
Does integrated store service quality stimulate omnichannel shoppers' augmenting, co-developing, influencing and mobilizing behaviors? Moderating role of perceived relationship investment. Kybernetes 53(7): 2385-2413 (2024)

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