"Brand-specific transactional leadership: the effects of brand-building ..."

Morteza Maleki Minbashrazgah, Hooshmand Bagheri Garbollagh, Maryam Varmaghani (2022)

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DOI: 10.1108/K-03-2021-0201

access: closed

type: Journal Article

metadata version: 2022-10-02

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  - journals/kybernetes/MinbashrazgahGV22
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  - https://dblp.org/rec/journals/kybernetes/MinbashrazgahGV22
Morteza Maleki Minbashrazgah, Hooshmand Bagheri Garbollagh, Maryam Varmaghani:
Brand-specific transactional leadership: the effects of brand-building behaviors on employee-based brand equity in the insurance industry. Kybernetes 51(7): 2326-2342 (2022)

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