"Branding paradigms and the shift of methodological approaches to branding."

Marica Mazurek (2014)

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DOI: 10.1108/K-07-2013-0129

access: closed

type: Journal Article

metadata version: 2020-10-26

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  - https://dblp.org/rec/journals/kybernetes/Mazurek14
Marica Mazurek:
Branding paradigms and the shift of methodological approaches to branding. Kybernetes 43(3/4): 565-586 (2014)

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