"Valuation of money-back guarantees for retail goods: a test of the ..."

Lieh-Ming Luo (2013)

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DOI: 10.1108/K-03-2013-0054

access: closed

type: Journal Article

metadata version: 2017-05-26

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Lieh-Ming Luo:
Valuation of money-back guarantees for retail goods: a test of the real-option perspective. Kybernetes 42(5): 815-830 (2013)

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