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"How CSR influences young Chinese consumers' purchase decisions ..."

Fei Long et al. (2023)

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DOI: 10.1108/K-04-2022-0484

access: closed

type: Journal Article

metadata version: 2024-04-27

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Fei Long, Miraj Ahmed Bhuiyan, Muhammad Khalilur Rahman, Norzalita Abd Aziz:
How CSR influences young Chinese consumers' purchase decisions towards Western brands: the moderating effect of consumer ethnocentrism. Kybernetes 52(11): 5269-5283 (2023)

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