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"Design of viral marketing strategies for product cross-sell through social ..."
Ramasuri Narayanam, Amit Anil Nanavati (2014)
- Ramasuri Narayanam, Amit Anil Nanavati:
Design of viral marketing strategies for product cross-sell through social networks. Knowl. Inf. Syst. 39(3): 609-641 (2014)
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