"Play to Participate: Effects of Gamification Affordances on Consumer ..."

Congcong Yang et al. (2025)

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DOI: 10.3390/JTAER20020084

access: open

type: Journal Article

metadata version: 2025-10-04

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Congcong Yang, Yuanyue Feng, Xiaona Li, Ben Niu:
Play to Participate: Effects of Gamification Affordances on Consumer Participation in Livestreaming Commerce. J. Theor. Appl. Electron. Commer. Res. 20(2): 84 (2025)

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