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"It Reminds Me of My Happy Childhood: The Influence of a Brand Logo's ..."

Tingyi Wang, Rong Chen (2022)

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DOI: 10.3390/JTAER17030052

access: open

type: Journal Article

metadata version: 2023-08-28

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  - https://dblp.org/rec/journals/jtaer/WangC22a
Tingyi Wang, Rong Chen:
It Reminds Me of My Happy Childhood: The Influence of a Brand Logo's Holiday Atmosphere on Merchandise-Related Nostalgic Preference. J. Theor. Appl. Electron. Commer. Res. 17(3): 1019-1034 (2022)

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