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"What Drives VOD Purchases in Mobile TV Services? Exploring Utilization, ..."

Jaemin Song, Sunghan Ryu, Dongyeon Kim (2023)

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DOI: 10.3390/JTAER18020056

access: open

type: Journal Article

metadata version: 2024-01-13

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  - https://dblp.org/rec/journals/jtaer/SongRK23
Jaemin Song, Sunghan Ryu, Dongyeon Kim:
What Drives VOD Purchases in Mobile TV Services? Exploring Utilization, Motivations, and Personality Traits. J. Theor. Appl. Electron. Commer. Res. 18(2): 1107-1125 (2023)

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