Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Eye Tracking and an A/B Split Test for Social Media Marketing ..."

Eliza Nichifor et al. (2021)

> Home

Details and statistics

DOI: 10.3390/JTAER16060128

access: open

type: Journal Article

metadata version: 2022-10-02

- view
  - electronic edition via DOI (open access)
  authority control:
- export record
  dblp key:
  - journals/jtaer/NichiforLCBSMT21
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/jtaer/NichiforLCBSMT21
Eliza Nichifor, Radu Constantin Lixandroiu, Ioana Bianca Chitu, Gabriel Bratucu, Silvia Sumedrea, Catalin Ioan Maican, Alina Simona Tecau:
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. J. Theor. Appl. Electron. Commer. Res. 16(6): 2319-2340 (2021)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.