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"A Conjoint Approach to Understanding Online Buyers' Decisions towards ..."

Baozhou Lu, Song Zhang (2020)

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DOI: 10.4067/S0718-18762020000300106

access: open

type: Journal Article

metadata version: 2021-02-17

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  dblp key:
  - journals/jtaer/LuZ20
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  - https://dblp.org/rec/journals/jtaer/LuZ20
Baozhou Lu, Song Zhang:
A Conjoint Approach to Understanding Online Buyers' Decisions towards Online Marketplaces. J. Theor. Appl. Electron. Commer. Res. 15(3): 69-83 (2020)

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