"Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the ..."

Chenyan Gu et al. (2023)

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DOI: 10.3390/JTAER18030083

access: open

type: Journal Article

metadata version: 2024-01-02

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  - https://dblp.org/rec/journals/jtaer/GuHLY23
Chenyan Gu, Liang Hu, Xi Lei, Defeng Yang:
Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon-Feminine Stereotype. J. Theor. Appl. Electron. Commer. Res. 18(3): 1637-1659 (2023)

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