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"Do You See It Clearly? The Effect of Packaging and Label Format on Google Ads."

Diego Gómez-Carmona et al. (2021)

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DOI: 10.3390/JTAER16050093

access: open

type: Journal Article

metadata version: 2022-10-02

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  - journals/jtaer/Gomez-CarmonaCM21
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  - https://dblp.org/rec/journals/jtaer/Gomez-CarmonaCM21
Diego Gómez-Carmona, Serafín Cruces-Montes, Pedro Pablo Marín-Dueñas, César Serrano-Domínguez, Alberto Paramio, Antonio Zayas García:
Do You See It Clearly? The Effect of Packaging and Label Format on Google Ads. J. Theor. Appl. Electron. Commer. Res. 16(5): 1648-1666 (2021)

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