"Demystifying the Combined Effect of Consistency and Seamlessness on the ..."

Wei Gao, Ning Jiang (2024)

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DOI: 10.3390/JTAER19010013

access: open

type: Journal Article

metadata version: 2024-05-17

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Wei Gao, Ning Jiang:
Demystifying the Combined Effect of Consistency and Seamlessness on the Omnichannel Customer Experience: A Polynomial Regression Analysis. J. Theor. Appl. Electron. Commer. Res. 19(1): 232-248 (2024)

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