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"The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, ..."

Nan Chen, Yunpeng Yang (2023)

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DOI: 10.3390/JTAER18030081

access: open

type: Journal Article

metadata version: 2024-01-13

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  dblp key:
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Nan Chen, Yunpeng Yang:
The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention. J. Theor. Appl. Electron. Commer. Res. 18(3): 1601-1618 (2023)

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