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"Antecedents of Online Impulse Buying: An Analysis of Gender and ..."

Judith Cavazos-Arroyo, Aurora Irma Máynez-Guaderrama (2022)

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DOI: 10.3390/JTAER17010007

access: open

type: Journal Article

metadata version: 2023-09-30

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Judith Cavazos-Arroyo, Aurora Irma Máynez-Guaderrama:
Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials' and Millennials' Perspectives. J. Theor. Appl. Electron. Commer. Res. 17(1): 122-137 (2022)

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