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"How Generation X and Millennials Perceive Influencers' Recommendations: ..."

L. Javier Cabeza-Ramírez et al. (2022)

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DOI: 10.3390/JTAER17040072

access: open

type: Journal Article

metadata version: 2023-01-31

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L. Javier Cabeza-Ramírez, Fernando J. Fuentes-García, M. Carmen Cano-Vicente, Miguel González-Mohino:
How Generation X and Millennials Perceive Influencers' Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk. J. Theor. Appl. Electron. Commer. Res. 17(4): 1431-1449 (2022)

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