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"Understanding the Adoption of Incentivized Word-of-Mouth in the Online ..."
Bogdan Anastasiei, Nicoleta Dospinescu, Octavian Dospinescu (2021)
- Bogdan Anastasiei, Nicoleta Dospinescu, Octavian Dospinescu:
Understanding the Adoption of Incentivized Word-of-Mouth in the Online Environment. J. Theor. Appl. Electron. Commer. Res. 16(4): 992-1007 (2021)
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