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"The value proposition of adopting mCRM strategy in UK SMEs."

Vanessa Zheng (2011)

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DOI: 10.1108/13287261111136025

access: closed

type: Journal Article

metadata version: 2020-06-18

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  dblp key:
  - journals/jsit/Zheng11
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  - https://dblp.org/rec/journals/jsit/Zheng11
Vanessa Zheng:
The value proposition of adopting mCRM strategy in UK SMEs. J. Syst. Inf. Technol. 13(2): 223-245 (2011)

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