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"Exploring the effects of gender, age, income and employment status on ..."
Matti Leppäniemi, Heikki Karjaluoto (2008)
- Matti Leppäniemi, Heikki Karjaluoto
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Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns. J. Syst. Inf. Technol. 10(3): 251-265 (2008)
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