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"Social Relationship and Transactional Marketing Policies - Maximizing ..."

Gila E. Fruchter, Simon Pierre Sigué (2009)

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DOI: 10.1007/S10957-009-9536-1

access: closed

type: Journal Article

metadata version: 2019-06-09

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Gila E. Fruchter, Simon Pierre Sigué:
Social Relationship and Transactional Marketing Policies - Maximizing Customer Lifetime Value. J. Optimization Theory and Applications 142(3): 469-492 (2009)

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