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"The value of influencer channel in an emerging livestreaming e-commerce model."

Junbin Wang, Xing Zhang (2023)

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DOI: 10.1080/01605682.2022.2027825

access: closed

type: Journal Article

metadata version: 2023-03-28

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Junbin Wang, Xing Zhang:
The value of influencer channel in an emerging livestreaming e-commerce model. J. Oper. Res. Soc. 74(1): 112-124 (2023)

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