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"A dynamic advertising problem when demand is sensitive to the credit ..."

Tsu-Pang Hsieh, Chung-Yuan Dye, Kuei Kuei Lai (2020)

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DOI: 10.1080/01605682.2019.1595189

access: closed

type: Journal Article

metadata version: 2020-07-07

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  - journals/jors/HsiehDL20
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  - https://dblp.org/rec/journals/jors/HsiehDL20
Tsu-Pang Hsieh, Chung-Yuan Dye, Kuei Kuei Lai:
A dynamic advertising problem when demand is sensitive to the credit period and stock of advertising goodwill. J. Oper. Res. Soc. 71(6): 948-966 (2020)

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