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"Optimization of the annual planning of targeted offers in direct marketing."

S. Delanote, Roel Leus, Fabrice Talla Nobibon (2013)

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DOI: 10.1057/JORS.2012.165

access: closed

type: Journal Article

metadata version: 2020-06-08

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S. Delanote, Roel Leus, Fabrice Talla Nobibon:
Optimization of the annual planning of targeted offers in direct marketing. J. Oper. Res. Soc. 64(12): 1770-1779 (2013)

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