"Customer lifetime value: stochastic optimization approach."

Wai-Ki Ching et al. (2004)

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DOI: 10.1057/PALGRAVE.JORS.2601755

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type: Journal Article

metadata version: 2022-08-03

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Wai-Ki Ching, Michael K. Ng, Ka-Kuen Wong, Eitan Altman:
Customer lifetime value: stochastic optimization approach. J. Oper. Res. Soc. 55(8): 860-868 (2004)

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