BibTeX record journals/jors/AuerT12

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@article{DBLP:journals/jors/AuerT12,
  author    = {Ludwig von Auer and
               Mark Trede},
  title     = {The dynamics of brand equity: a hedonic regression approach to the
               laser printer market},
  journal   = {J. Oper. Res. Soc.},
  volume    = {63},
  number    = {10},
  pages     = {1351--1362},
  year      = {2012},
  url       = {https://doi.org/10.1057/jors.2011.45},
  doi       = {10.1057/jors.2011.45},
  timestamp = {Mon, 08 Jun 2020 22:35:27 +0200},
  biburl    = {https://dblp.org/rec/journals/jors/AuerT12.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
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