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ORCID"An Examination of the Impacts of Brand Equity, Security, and ..."
Catharina Stoecklin-Serino, David B. Paradice (2009)
- Catharina Stoecklin-Serino, David B. Paradice
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An Examination of the Impacts of Brand Equity, Security, and Personalization on Trust Processes in an E Commerce Environment. J. Organ. End User Comput. 21(1): 1-36 (2009)
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