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"Explaining Online Customer Repurchase Intentions from a ..."

Mei-Ju Lin, Wei-Tsong Wang (2015)

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DOI: 10.4018/JOEUC.2015070101

access: closed

type: Journal Article

metadata version: 2020-07-09

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Mei-Ju Lin, Wei-Tsong Wang:
Explaining Online Customer Repurchase Intentions from a Relationship-Marketing Perspective: An Integration of the 4Rs Marketing Strategy and Customer Trust. J. Organ. End User Comput. 27(3): 1-26 (2015)

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