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"Search Engine Advertising Perceived Effectiveness: A Resource-Based ..."
Hamed Jafarzadeh et al. (2019)
- Hamed Jafarzadeh
, Babak Abedin
, Aybüke Aurum, John D'Ambra:
Search Engine Advertising Perceived Effectiveness: A Resource-Based Approach on the Role of Advertisers' Competencies. J. Organ. End User Comput. 31(4): 46-73 (2019)
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