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"The upside of showrooming: How online information creates positive ..."

Brian I. Spaid, Bonnie S. O'Neill, Terence T. Ow (2019)

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DOI: 10.1080/10919392.2019.1671738

access: closed

type: Journal Article

metadata version: 2020-10-26

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Brian I. Spaid, Bonnie S. O'Neill, Terence T. Ow:
The upside of showrooming: How online information creates positive spill-over for the brick-and-mortar retailer. J. Organ. Comput. Electron. Commer. 29(4): 294-315 (2019)

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