"Acting Like Humans? Anthropomorphism and Consumer's Willingness to Pay in ..."

Lingyao (Ivy) Yuan, Alan R. Dennis (2019)

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DOI: 10.1080/07421222.2019.1598691

access: closed

type: Journal Article

metadata version: 2022-10-02

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Lingyao (Ivy) Yuan, Alan R. Dennis:
Acting Like Humans? Anthropomorphism and Consumer's Willingness to Pay in Electronic Commerce. J. Manag. Inf. Syst. 36(2): 450-477 (2019)

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