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"Digitalization of Loyalty: Impacts of Mobile Technology on Reward ..."

Yoonseock Son, Wonseok Oh (2023)

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DOI: 10.1080/07421222.2023.2267313

access: closed

type: Journal Article

metadata version: 2024-07-09

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Yoonseock Son, Wonseok Oh:
Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level. J. Manag. Inf. Syst. 40(4): 1301-1327 (2023)

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