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"Explaining and Predicting the Impact of Branding Alliances and Web Site ..."

Paul Benjamin Lowry et al. (2008)

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DOI: 10.2753/MIS0742-1222240408

access: closed

type: Journal Article

metadata version: 2022-08-16

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Paul Benjamin Lowry, Anthony Vance, Greg D. Moody, Bryan Beckman, Aaron Read:
Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites. J. Manag. Inf. Syst. 24(4): 199-224 (2008)

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