"The Relationship Between Online Referral Marketing and Price Promotion: ..."

Zike Cao et al. (2021)

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DOI: 10.1080/07421222.2021.1962597

access: closed

type: Journal Article

metadata version: 2022-06-23

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Zike Cao, Junhong Chu, Kai Lung Hui, Hong Xu:
The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. J. Manag. Inf. Syst. 38(3): 855-888 (2021)

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